Increase direct bookings
Nowadays is it getting harder to climb the ranking on search engine, since OTAs keep customer search on track by pay per click campaigns. Brand Protection is aimed a tackling this phenomenon by tracking potential customer before the OTAs do
Protect Your brand
Set ads to get first positioned on Google ranking
Keeps a record of
Campaign footage, performance and return on investment
Increase your direct reservations
Track potential customers and re-direct them to the official website
An powerful marketing tool integrated
Brand Protection is a modern integrated marketing tool aimed at increasing direct bookings to save OTAs commission costs
- Automatic campaigns
- Full tracking
- Quotations management
- Budget optimization
- Automatic sending of presence form to Polizia di stato
- Ads translated into multiple languages
- Closely related keywords
- Statistics
How does it work?
Beddy automatically creates campaigns on Google Ads with keywords closely related to your brand (the same ones on which OTAs make offers)
The ads are optimized in order to obtain the highest in Google quality scores and direct the customer to your official site. Customers can also call you directly from the ad.
Beddy's algorithm constantly monitors your campaigns, optimizing your budget to stay on top and convert customer searches into bookings.