How does metasearch work?
Metasearch or Travel Meta Search websites are aimed at combining and comparing information, rates, reviews and offers from hotels and all kind of accommodation facilities
Their spread and continuous innovation is significantly affecting the reservation process.
trivago
Trivago is one of the most famous metasearch and online reviews tools.
Hotels can activate a Pay Per Click campaign according to its needs and budget. By Trivago, users will be allowed to directly reserve on the official website.
Thereupon, the Hotel will benefit in visibility and competitiveness in relation with competitors and main OTAs.
Cost of each click is defined by the market manager of Trivago.
Tripadvisor
TripAdvisor è il più importante sito di recensioni al mondo e offre la possibilità ai viaggiatori di confrontare tariffe e disponibilità di ogni struttura ricettiva.
L’acquisizione di visibilità qualificata è da sempre uno degli elementi di successo di una strategia di marketing, su Tripadvisor è possibile optare tra due diverse soluzioni: Commissione o Pay Per Click (PPC).
Nel primo caso, la commissione varia dal 12% al 15%, in base alla visibilità che si vuole ottenere.
Il costo della campagna Pay Per Click, invece, sarà da definire con il proprio market manager.
Google Hotel Ads
Google Hotel Ads is Google advertising platform, specifically designed for hotels and all kind of accommodation facilities.
Google helps hoteliers to promote their properties and to sell their rooms directly on Google maps and Google. Thereby, properties will be visible in the search results sorted by brand and destination.
Users can easily get in touch with the property, by visiting its official website and finalizing reservation through the booking engine.
Thanks to Pay Per click campaigns, Google helps properties to increase the amount of direct reservations,hence bypassing OTAs.